News

A new FoodNavigator report reveals that longevity and weight loss are the most influential trends shaping the food and beverage industry, with consumers prioritising healthy ageing and effective weight management. As the longevity market surges toward a projected $63bn valuation, and weight loss continues to grow - fuelled by GLP-1 drugs - brands are innovating with functional ingredients like medicinal mushrooms, adaptogens, nootropics, protein, and fibres to meet demand for resilience, cognition, and metabolic health.

Consumers are increasingly turning to functional coffee blends infused with adaptogenic ingredients like ashwagandha, cordyceps, Lion’s Mane, maca and l-theanine to support sleep, stress, stamina and cognitive health. As demand grows, brands are innovating with natural extracts and superfoods to deliver added wellness benefits in every cup.

A limited-edition line of collectible cans and a national sweepstakes helped Campbell’s connect with fans across generations while showcasing the power of gaming partnerships

Discover five ways algae—both seaweed and microalgae—could revolutionise food and drink, from protein power to sustainability and consumer trust.