News

Europeans remain hesitant to embrace novel foods, with awareness of food tech making little impact on consumer intent. In contrast, Asian markets show strong enthusiasm for innovations like cultivated meat and precision fermentation, according to exclusive Lumina Intelligence research for FoodNavigator.

Mars, PepsiCo, and ADM are teaming up to help farmers adopt regenerative agriculture. The initiative supports sustainable wheat and rapeseed cultivation for brands like Whiskas, Lay’s, and Doritos, aiming to improve soil health, reduce emissions, and boost farm resilience. Farmers will receive training, technical support, and financial incentives for climate-smart practices.

Major food and beverage companies are buying, selling, merging, and splitting in response to shifting consumer demands and market pressures. With Kraft Heinz, Mars, Ferrero, and Unilever leading the charge, M&A activity is accelerating - especially in health-focused snacks, plant-based products, and innovative beverages. The future of food is being rewritten.

Quorn, one of the oldest meat substitute brands, is aiming to make its portfolio healthier by cutting additives in key products after consumer pressure for health strengthens.