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The gluten-free market is booming, and Christmas is its next big frontier. With festive sales surging and consumer demand diversifying, manufacturers and retailers are waking up to the seasonal potential of gluten-free innovation. From premium mince pies to inclusive gifting, this article explores the trends, challenges, and opportunities shaping the future of gluten-free at Christmas.

Consumers are predicted to move away from "maxxing" protein and fibre. As they aim to diversify their functional health focuses, what ingredients will they move towards instead?

Mondelēz International's venture capital arm, Snackfutures, spoke to us at Future Food Tech earlier this year about what it looks for from food tech stat-ups it invests in.