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Top Christmas Confectionery Trends 2025: As the festive season kicks off, confectionery brands are tapping into five key trends - nostalgic treats with a modern twist, plant-based and better-for-you indulgences, bold global flavours, luxurious packaging, and playful seasonal shapes. From peppermint Kit Kats to adaptogen-infused chocolates, this year’s sweets blend comfort, creativity, and conscious indulgence.

CPG giants such as Nestlé, Mondelēz International and Hershey are struggling to cope with pressures on profits. Each company is responding in a different way.

Danone is blending modern science with ancient fermentation traditions to advance gut health and support healthy ageing. VP Taous Lassel highlights the company’s research into centenarians’ microbiomes and early trials showing increased vitality from probiotic interventions.

This article explores the growing potential of the travel retail sector for confectionery and snacking brands, highlighting how companies like Mondelēz International are redefining the space through experiential strategies and exclusive packaging. With the market projected to reach $7.7bn by 2030, the piece outlines key trends, including rapid growth, a captive consumer base, and demand for immersive shopping.