Nielsen IQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in 90+ countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend.
With operations in 90+ countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend.