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Pierre-Marc Denault

Pierre-Marc Denault

Commercial Lead - NPI Canada , NIELSEN IQ

Pierre-Marc Denault is the Canada Sales Lead for NielsenIQ Product Insights (NPI), with more than ten years of experience helping retailers and consumer goods manufacturers turn data into growth.

Before returning to NielsenIQ, he led Trade Activation and Category Management for Quebec and Atlantic Canada at Molson Coors, where he partnered with commercial teams to leverage market intelligence and analytics in shaping winning go-to-market and category strategies.

Today, Pierre-Marc is responsible for expanding NPI across Canada, enabling organizations to uncover emerging consumer behaviors and category trends through a powerful data solution featuring more than 555 unique attributes. His focus is helping clients transform insights into action, driving smarter decisions and sustainable growth.

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