Ira van Eelen is proud to be able to work on two passions. Cultured meat as legacy from her father and preventive oral healthcare as gift to her son. Ira’s father, Willem van Eelen, was one of pioneers of the creation and production of cultured meat. Ira is the chairman of the €˜Invitromeat Foundation’ founded by her father in 2002, member of JUST’s advisory board, Senior consultant of Cellular Agricultural Society CAS, CEO and Co-founder of KindEarth.Tech, Co-founder of RESPECTfarms and writer of the closing words to the Dutch, French and German translation of Paul Shapiro’s book “Clean Meat“.