Having served in multiple international senior leadership roles in the Food and Beverage Industry for over 25 years, Alexandra is passionate about driving the full innovation chain from concept design to product delivery. She has extensive experience in science-based concept ideation, product development, clinical evidence generation and digital health. She joined Kerry in 2022 as Senior Director Research and Development for ProActive Health where she leads an international team of scientists that drive strategic programs related to Digestive, Immune, Cognitive and Women and Infant Health. Before joining Kerry, Alexandra led large and diverse international innovation teams for Danone Nutricia in Europe and Singapore. As global Senior Director she was responsible for Research and Development programs for Infant Nutrition. In Singapore she has set up an incubator hub on digital health innovation, engaging with multiple startups. Besides her corporate roles, Alexandra is an industrial mentor for start-ups in StartLife, a start-up incubator in the Netherlands.