Next Chapter of Growth: Prosur Expands Its Get it NaturalTM Toolbox Across Food & Beverages
Murcia, Spain – September 2025 – A new chapter for Prosur: the Spanish food-biotech pioneer is bringing its Get it Natural™ Toolbox beyond meat into the full food & beverage industry. After redefining the meat and poultry sector with real natural, clear-label, full-flavor solutions, Prosur is now taking its mission further—with upcycled ingredients, next-level fermentation, smarter sweeteners, and highly functional, cost-effective fibers designed for future-ready products that meet rising consumer expectations for clear label, transparency, and authenticity.
From Meat to Food & Beverage – entering the next growth phase
Momentum accelerated with the first reveal of Prosur’s sugar and cocoa alternatives at Food Ingredients Europe 2024. In May 2025, another milestone followed at IFFA Frankfurt: the New Synbiotics Beyond Protection suite—a next-generation fermentation platform designed for advanced microbial control, stability, and cost efficiency. Scalable, label-friendly, and sustainable, it is adaptable across all food matrices—whether beverages, bakery, chocolate, savory, or meat.
“Our innovations have transformed the meat and poultry industry, proving that clear-label and full-flavor can go hand in hand. Now we are opening the next chapter – expanding from meat into the dynamic world of food & beverages. With Vanessa on board, we have strong reinforcement, and I look forward to writing the next part of Prosur’s success story together,” says CEO PhD. Juan de Dios Hernández Cánovas.
New Sweet & Beverage Division
To accelerate growth into new categories, Prosur founded the Sweet & Beverage Division in May 2025. Vanessa Delmer, with extensive international experience in FMCG, retail, and innovation, brings deep industry know-how and a strong track record in building global teams and partnerships. Her appointment marks a decisive step in bringing Prosur’s Get it Natural™ innovations into beverages, sweet, and confectionery—sectors with high potential for clear-label solutions.
“We are eager to help confectionery and beverage manufacturers respond to the strong consumer trend toward reduced sugar, digestive wellness, and fermentation. With our Get it Natural™ Toolbox, powered by natural ingredients, we deliver clear-label solutions that unlock new opportunities and empower our customers to create the next generation of trend-lasting and trusted products. At Future Food Tech in London and Food Ingredients Europe in Paris, we will showcase these innovations with industry leaders who share this vision,” says Vanessa Delmer, General Manager, Sweet & Beverage Division.
The Prosur Clear Label Mission continues
Prosur redefined meat by eliminating nitrites, phosphates, and synthetic additives—proving that natural alternatives can deliver long-term value and consumer trust. Since 2025, Prosur is carrying this mission into new categories, driving the next stage of innovation across global food and beverages with the same disruptive mindset that reshaped the meat industry.
About Prosur
Founded in 1965 in Murcia, Spain, Prosur is a global innovator in natural food technologies. With a strong network of R&D, sales, and partners, Prosur supports manufacturers across the globe to create real natural products that are transparent, authentic, and trusted by consumers.
Meet them at
Future Food Tech – London (September 24–25, 2025)
Media Contact Interviews with CEO Dr. Juan de Dios Hernández Cánovas and Vanessa Delmer are available upon request. High-resolution images can also be provided. For further information, please contact:
Pascal Mill
Marketing Manager
pmill@prosur.es
+34 680 24 94 94
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