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From sip to signal: What beverages reveal about where nutrition is really heading
- Why beverages consistently lead functional innovation — and what this reveals about consumer behaviour and risk tolerance
- Which functional signals (protein, fibre, botanicals, electrolytes, no/low sugar) are proving durable rather than narrative-driven
- How brands are balancing evidence, taste, simplicity and compliance as scrutiny of claims increases
- What lessons from beverages should — and should not — inform wider food reformulation and portfolio strategy
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