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Reformulation reality: How can brands deliver the 2046 food future?
If 2046 promises food that is functional, personalised, and anchored in culture, reformulation is where that future is won or lost today. How are brands balancing scientific evidence with perception, speed, and reputation risk in a world where products are judged instantly? Where are data and digital tools genuinely accelerating reformulation, and how are CPGs navigating trade-offs between taste, shelf life, functionality, and cost to deliver affordable, nutritious food that is chosen repeatedly?
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