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Pet food as an innovation platform for nutrition & tech
Pet nutrition is evolving into one of the most dynamic categories in food innovation. From gut health, longevity and functional ingredients to alternative proteins and personalised nutrition, many of the trends transforming human food are reaching pets at pace. Premiumisation continues to drive growth, while advances in biomanufacturing, formulation and data are expanding what is possible. As innovation accelerates, what is driving growth in pet nutrition today? What can the wider food industry learn this rapidly evolving market?
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