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Lessons from cocoa: How procurement decides what scales – and what doesn’t
- Cocoa supply shocks have driven rapid scaling of alternatives, showing how quickly innovation can move when it matters. With similar risks emerging in other commodities, how are companies de-risking ingredient supply?
- Which ingredient categories are seeing real demand today, and how are CPGs signalling credible pull-through to suppliers?
- How are procurement teams prioritising which ingredients and platforms to back, and what secures long-term sourcing commitments?
- When does diversification reduce risk, versus narrowing suppliers to protect manufacturability and consistency?
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