NPD snackathon

24 Sept 2026
Breakout Room
Breakout Sessions

Snacking is where food innovation moves fastest – driven by mood, moment, and immediate reward. In this fast‑paced mini hackathon, cross‑functional teams will come together to rapidly ideate the next generation of snack concepts, using creative collaboration rather than code. The brief: pick a snacking opportunity and build a compelling NPD idea that responds to how, why, and when people snack today.