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NPD snackathon
Snacking is where food innovation moves fastest – driven by mood, moment, and immediate reward. In this fast‑paced mini hackathon, teams will come together to rapidly ideate the next generation of snack concepts. The brief: pick a snacking opportunity and develop a compelling NPD concept that responds to how, why, and when people snack today.
Kick off: After helping build Tony's Chocolonely, Teun van de Keuken returns with Dirty Tony's, a bold new snack inspired by Korean noodle and extreme flavours. Teun will share how he conceived, developed and launched the product, including the surprises along the way. Delegates will then sample Dirty Tony's and break into teams for the NPD Snackathon challenge.
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