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06. Future-ready product stories to drive commercial success
Great products don't sell themselves. The most successful innovations from R&D are underpinned by a compelling product story that captures the transformation they enable for consumers and provides a clear narrative for cross-functional teams. In this interactive workshop for R&D teams, you'll discover Untapped's Product Story methodology and learn how to translate technical innovation into a user-centred story that helps align R&D to commercial teams around a shared vision. Through a real-world example and a hands-on exercise, you'll build your own product story and see how it can act as a springboard for future concepts, claims and commercial communication.
Who is it for? Heads of Innovation, R&D Directors, Open Innovation Leads, Venture Teams, Business Development Leads
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