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08. Delivering launch-ready innovation: managing effective handover from NPD
One of the biggest success factors for food and beverage companies is translating R&D discoveries into scalable products that consumers love, at pace. At what point does R&D’s role in product launch end and how can / should R&D prepare for handover of NPD to commercial teams? What should “launch-ready innovation” mean and who should own the final steps in the launch process? What role do brand leaders and enabling functions such as Q&FS play throughout? This roundtable will discuss good practices and actionable recommendations for what works well.
Who is it for? Brand, Category and Marketing Leaders, Quality, Food Safety & Regulatory Professionals, Commercial and Business Unit Leaders
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