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The CVC Start-up meet-cutes
In this rapid‑fire session, CPGs and start‑ups take the stage in pairs to unpack real relationships that made it beyond pilots, proofs‑of‑concept and polite interest. Each fireside walks through a partnership that crossed the hardest line of all: from experimentation to commitment. These conversations get into the specifics – what tipped the balance, where friction nearly killed the deal, and how questions of performance, pricing, risk and organisational fit were resolved in practice.
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