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CVC start-up meet-cutes: What makes or breaks the deal?
In this rapid-fire case study series, CPGs and start-ups take the stage in pairs to unpack what it really takes to move from pitch to partnership, and from innovation to scale. Each joint conversation breaks down a real-world collaboration: what tipped the balance, where friction nearly killed the deal, and how performance, pricing, risk and organisational fit were resolved in practice. Offering a grounded look behind the deal, this session reveals what works, what stalls, and what both sides wish they had known earlier.
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