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Consumer Reality Check: What actually changes on shelf, menu & repeat
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How are GLP‑1 usage and wellness expectations translating into real changes in purchasing, usage and repeat behaviour, not just stated intent?
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Which functional categories are genuinely gaining momentum at shelf and in foodservice, and which are driven more by narrative than behaviour?
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How do retailers and operators assess whether a new product has staying power after initial trial, and where do most functional products fall short?
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What separates functional products that earn lasting shelf space from those that stall after initial trial?
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Which consumer and market signals still reliably predict scale success—and which should brands stop over‑indexing on?
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