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Building healthier baskets: A retailer's view on reformulation
From increasing fibre to reducing HFSS products, reformulation has become a key tool for improving diets. But do these interventions always lead to healthier baskets? What surprising outcomes can emerge along the way? And when consumer behaviour sits at the heart of the challenge, how can data help identify where to act and measure real-world impact? Drawing on Sainsbury's experience, this case study explores the realities of driving dietary change at scale and what retailers can teach the wider industry about turning better products into healthier baskets.
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