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Nutrafoods reshaping brand innovation
As food moves into nutraceutical territory, the lines between food, supplements, and medicine are starting to blur. Food is being repositioned as part of healthcare and prevention. This shift is fundamentally changing how brands innovate, from how products are designed and validated to how they are positioned in the market. And as demand for functionality rises, so does the need for food to feel good. How do brands balance precision nutrition with taste, experience, and pleasure?
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