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10. What’s in our food? The cost and value of knowing
From nutrient density to contaminants and residues, advances in testing and verification are opening new ways to understand what’s in our food. But when more becomes visible, what should the industry do with that knowledge? What would make a buyer change suppliers, a brand rethink a product or a producer invest in better quality and who pays for the evidence?
Explore the commercial opportunities and practical tensions of knowing more: what is worth measuring, what makes evidence actionable, and which business models could turn verified quality into a competitive advantage.
Who is it for? Buyers, producers, food brands, technology innovators and investors
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