Next-Gen Functional Beverages: Balancing Strong Brands with Tangible Health Benefits
- As the beverage market grows exponentially, which brands are leading the charge in functional beverages and how are they identifying and filling unmet needs in this fast -growing market?
- What novel ingredient and formulations like high-protein blends and prebiotic sodas, are successfully combing scientific credibility with strong brand appeal?
- What health and wellness benefits are new-generation beverages targeting, and how are brands ensuring these products deliver on taste and experience?
- What does the rise of functional beverages reveal about changing consumer behaviours and wellness expectations?
- What new opportunities are emerging for ingredient innovators as the functional beverage space evolves?
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