Future Food: How the UPF debate is reshaping consumer behaviour

24 Sep 2025
Main Stage
Main Stage

As the food landscape evolves at lightning speed, how are consumers keeping up, and what does it mean for the food sector?

This session unveils exclusive global insights from Lumina Intelligence, commissioned by Food Navigator, into how people define health, their shifting perceptions of ultra-processed foods, and their openness to cutting-edge food technologies. With a sharp focus on regional nuances and emerging trends, this presentation will equip senior leaders with the strategic foresight needed to navigate consumer expectations and unlock innovation opportunities, to stay ahead in a rapidly transforming market.

Speakers
Flora Zwolinski
Flora Zwolinski, Senior Insight Manager - LUMINA INTELLIGENCE